The secret of bule square

Servador logo of Paul Rand was simple and powerful. It was staged inside a box for impact and Rand used a shining light for the purpose of uniting the top and bottom letters. The use of Cyan, Magenta, Yellow, and Black was an obvious nod to the printing industry. As part of the original program, solid red, green, blue and gray versions were also available for use.

Servador launched in 1999. From the Servador's original website: "Servador is an Internet-based, business-to-business print buying and management company that saves corporations time, resources and money off of their current print spend."

In late 2002, a decision was made to restructure and rebrand Servador. Doug Evans would also step away from the company he built

Eventually, the all-blue version was adopted as the primary logo for Servador.

The blue square become out of date in the logo design. There are too many blue square . The Bule square is also shape and even the name of logo with many company and braches.

In November of 2003, Servador officially became Printvision, making not a single wave in the design community.