odd-bod: December 2006

The secret of bule square

Servador logo of Paul Rand was simple and powerful. It was staged inside a box for impact and Rand used a shining light for the purpose of uniting the top and bottom letters. The use of Cyan, Magenta, Yellow, and Black was an obvious nod to the printing industry. As part of the original program, solid red, green, blue and gray versions were also available for use.

Servador launched in 1999. From the Servador's original website: "Servador is an Internet-based, business-to-business print buying and management company that saves corporations time, resources and money off of their current print spend."

In late 2002, a decision was made to restructure and rebrand Servador. Doug Evans would also step away from the company he built

Eventually, the all-blue version was adopted as the primary logo for Servador.

The blue square become out of date in the logo design. There are too many blue square . The Bule square is also shape and even the name of logo with many company and braches.

In November of 2003, Servador officially became Printvision, making not a single wave in the design community.

Paul Rand and his logos

Paul Rand is one of the most famous designers of logo. His strongest talence is to explain and create the corporated logo with his identities. Therefore, we can see it all of his products such as IBM, UPS, ABC, Yale university press, etc. His style is influence much on the modernized design. In IBM logo, IBM logo in 1956, which as Mark Favermann notes “was not just an identity but a basic design philosophy that permeated corporate consciousness and public awareness." Although his logos may be interpreted as simplistic, Rand was quick to point out in A Designer’s Art that “ideas do not need to be esoteric to be original or exciting.". His point about the logo design is that "one logo cannot survive unless it is designed with the utmost simplicity and restraint". In the NeXT computer logo, Rand’s simplistic black box breaks the company name into two lines, producing a visual harmony that endeared the logogram to Jobs.

His Corporate logos

(Source from http://en.wikipedia.org/wiki/Paul_Rand)

Labels: logos

Good experiences in screenplay for scene

http://www.bigspaceship.com/archive/thegrudge/

This is one interesting website I have experienced. This is the site to introduce the horror film: The grudge. This site gives me many experience and solution for the problems which

I had in my current project in Dim3. I love the way the site divide the scene. The designers are very clever when they create the scene play. The view of scene through the room is very logical. The clever points are the use of brightness and contrast. The darkness is put in photograph to create the horrible feeling.

Moreover, the darkness also can hide the gap between some images in the room_ the clever and skillful hide.

This is the main scene; it leads to three main places the event happened. I have marked red lines in three places. As you see the navigation is cleaver designed. It doesn’t take the photographers much time to set the scene even give the logical views.

This is the scene upstairs. As you see, there are 4 places, the darkness hide some gap between them. However, we still see the logical views. We can see the view of the place down stair which we have just pass. In fact, this is just the join many photograph to create one united view. Through this site, I have many precious experiences in screen play.