Own ideas about the concept of viral marketing in adverteing
In the last presentation about viral marketing, I saw some ad of students in class. I am really confused about the viral maketing concept after watching these ad. Most of them showed and talk about the product literately. As the definition of maketing concept. After seeing each ad, I tried to find what;s the feeling in this ad except the product. Howerver, I can't. In this blog, I weant to show some ideas which I found on the internet an my own ideas about the viral marketing. It is just my own ideas. There is no right or wrong anserwer. Let's suppose it is the dicussion. If you have any ideas. Please feel free express in my blog.
Marketing is the effective tool to encourage the people to pass along the marketing message. It is really like to spreading the virus (marketing message) to the computer (public). Like the mythical Trojan Horse, a virus presents itself as an innocuous visitor, but contains a force that attacks and overcomes its host. It's just that a virus is a Trojan Horse that goes on to create more Trojan Horses, conquering hosts exponentially as it spreads
If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.
Today, the viral marketing is build base on the every kind of form such as game, website, survey online, poster with image. In may opinion, good advertise for viral marketing is not that it have to tell or exaggerate the product or service. If you only do that, this advertise is just the cliché. Nobody belive you. Nobody remember your product or service.You absolutely lose. Therefore, the every kinds of viral marketing, especifucly the advertise, it has to create the deep feeling for the viewer. Any feeling can raise their suol up and down. Any story about anythings can create true and unforgetable feeling. Therefore, the product will be automatic to remmembered and spreaded widely by word of mouth of public.
In the ad of Bravia product, The idea is very simple. The color water bleed in every where. Howerver, It is succesful to create the firgurative sense about the important part of TV : colour. The spectacular scene create the effective feeling about the world of full color. Very simple but very effective. (http://youtube.com/watch?v=PS5RLz8jTaM)
I also tried the interesting site of Motorola. In the site, viewers can use any color to create the thoer own art with the abundant shape in each color. Greate interaction lead to great feeling and experience. All of them cause the deep rememmber about the product of Motorola. Try it, you will has your own art image and deep feeling about the world of motorola with full colors. 
(http://direct.motorola.com/hellomoto/colors/?)
Marketing is the effective tool to encourage the people to pass along the marketing message. It is really like to spreading the virus (marketing message) to the computer (public). Like the mythical Trojan Horse, a virus presents itself as an innocuous visitor, but contains a force that attacks and overcomes its host. It's just that a virus is a Trojan Horse that goes on to create more Trojan Horses, conquering hosts exponentially as it spreads
If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. If the pass-along numbers get too low, the overall growth quickly fizzles.
Today, the viral marketing is build base on the every kind of form such as game, website, survey online, poster with image. In may opinion, good advertise for viral marketing is not that it have to tell or exaggerate the product or service. If you only do that, this advertise is just the cliché. Nobody belive you. Nobody remember your product or service.You absolutely lose. Therefore, the every kinds of viral marketing, especifucly the advertise, it has to create the deep feeling for the viewer. Any feeling can raise their suol up and down. Any story about anythings can create true and unforgetable feeling. Therefore, the product will be automatic to remmembered and spreaded widely by word of mouth of public.
In the ad of Bravia product, The idea is very simple. The color water bleed in every where. Howerver, It is succesful to create the firgurative sense about the important part of TV : colour. The spectacular scene create the effective feeling about the world of full color. Very simple but very effective. (http://youtube.com/watch?v=PS5RLz8jTaM)
I also tried the interesting site of Motorola. In the site, viewers can use any color to create the thoer own art with the abundant shape in each color. Greate interaction lead to great feeling and experience. All of them cause the deep rememmber about the product of Motorola. Try it, you will has your own art image and deep feeling about the world of motorola with full colors.
(http://direct.motorola.com/hellomoto/colors/?)
posted by odd-bod at 9:51 AM
0 Comments:
Post a Comment
<< Home